A regional publisher is today launching a new midweek newspaper in Bedford aimed at attracting younger readers.
Bedford Midweek will form part of the Iliffe News and Media-owned LSN Media stable, which includes the award winning Bedfordshire on Sunday and MK News.
The company says the new paper, which hit the streets for the first time today, aims to complement the Sunday title but will also have its own individual brand and user-friendly style.
It will be edited by the award-winning BoS reporter Keeley Knowles, whose scoops have included the story of a teenager banned from America by the FBI after calling President Obama a “pr**k,” and has been specifically designed to attract a younger, transient audience with a fresher approach to news.
The free paper will be distributed by hand in Bedford and Kempston high footfall areas and rail/bus stations and businesses with the first edition published today.
Said Keeley: “The content will not be a rinse and repeat of the On Sunday title but will publish its own exclusive stories, including up to the minute local news.
“Most importantly it aims to encourage its audience to play an active role in the content by contributing their views, comments and details of what is going on and happening in the town.”
It is hoped the newspaper will generate greater interaction with the readers, with text and twitter feeds such as ‘dozy parkers’ and ‘your rant’ to encourage comments on public and private transport in the town.
Mike Richardson, managing director of LSN Media added: ”This is an exciting new addition to the LSN Media family.
“For more than 30 years Bedfordshire on Sunday has been at the forefront of local news with a mix of investigative news, off diary stories and irreverent humour.
“Bedford Midweek will offer similar quality but with an up to date twist taking full advantage of the latest news gathering techniques, on diary news, pre -weekend leisure and sport previews with social media links and readers input.
“It will have a higher story count too; ensuring readers pick it up from the start.”