A new free newspaper is set to be launched in Great Yarmouth with a print run of 50,000 copies.

The Great Yarmouth and Gorleston Gazette will be going up against established Archant title the Great Yarmouth Mercury – one of the few paid-for weeklies to put on sales in the most recent ABC figures – and free sister title the Yarmouth Advertiser.

The new title is being launched by MGMT Media, a Great Yarmouth-based digital and publishing agency specialising in web development, web design, social media and print.

It will be delivered to 40,000 homes in the area with a further 10,000 copies available from pick up points.

The new title will contain classifieds, advertising for property, jobs and motors as well as local news.

MGMT Media already publishes a print title called The Jobseeker which was launched to give local employers an alternative platform for advertising job vacancies.

Paul Gibbs, a former professional footballer who is now operations director of MGMT, said: “The Gazette will give everyone an opportunity, be it a small or large business, to be able to afford to promote themselves locally.

“It’s about time the local people had a ‘choice’ on where they can place their adverts in print. We have all worked very hard to make sure that we can offer the local people an opportunity to work with us and make The Gazette the paper of choice.”