The launch of a new free weekly in a Midlands town has been praised by the chief executive of a local council.
The Swadlincote Post was launched last Friday as a 24-page paper with an initial print run of 10,000, so the South Derbyshire town could have its own dedicated title.
It was created by former Northcliffe sales manager David King who teamed up with former Johnston Press journalist Louise Birkett, who is the paper’s editor.
The team received a phonecall on the day of the launch from Frank McArdle, the chief executive of South Derbyshire District Council, which is based in Swadlincote, congratulating them on the paper, which he was reading at the time.
David said there had been a “fantastic response” to the paper from the public and local businesses and praised the team for their work towards it.
He said: “Overall we were delighted with the whole launch and everyone that contributed to it was brilliant, ensuring we delivered on time.
“It was great to see the hard work and effort that everyone had put in paid off. I don’t think I have felt like crying so much in one week!”
Swadlincote is already covered by two daily titles – with it being in the heart of the Iliffe-owned Burton Mail’s patch and also part of the circulation area of Northcliffe’s Derby Telegraph.
But David believed the town, which has a population of around 40,000, should have its own title.