Regional publisher Johnston Press is set to launch a UK-wide entertainments website, utilising content from across its local and regional titles.
In a speech to investors earlier this year, chief executive Ashley Highfield promised to create a series of new websites using aggregated content from existing platforms.
It has now emerged that the first of these will be based on entertainments and will launch later this year.
The company is currently advertising for an ‘entertainments content manager,’ to be based in Edinburgh, who will spearhead the creation of the new portal.
The advert states: “As part of our ongoing strategy to accelerate our digital business we plan to launch a multi-platform Entertainments Channel in the UK.
“Our channel will take a leading position in the online entertainments market and will provide existing and potential customers with everything they need to plan their leisure time.
“We’re looking for someone who has a real interest in helping us create an entertainments channel that will grow to become a market leader.
“You’ll have impressive content creation skills, supported by significant content publishing experience and you’ll share our vision for creating a digital community that is centred on leisure and entertainments.”
The content manager will head a new digital entertainments team to be based in the Scottish capital, where JP’s corporate headquarters are also based.
His or her duties will also include working with editorial staff across Johnston Press, promoting the new platform, and helping develop new content and revenue streams.
The new platform is part of a strategy first outlined by Ashley at a presentation following the publication of the company’s annual results in April.
He said: “Johnston Press must look to diversify into new areas of business where we can put our existing strengths to good use.
“We have built a huge repository of valuable content from all our newspapers, held in a single database, all indexed with excellent metadata.
“The opportunity is therefore there to aggregate and publish this content around specific interest areas, creating new websites, and we will be launching the first of these in 2012.”