The former editor of a daily-turned-weekly who has set up a website on his old title’s patch is set to target other areas where newspapers have changed frequency.
Marc Astley, who quit Exeter’s Express and Echo three months after it went weekly last year, has launched The Exeter Daily saying there is a demand for daily news in the city.
Now it has emerged that he has also bought up a series of website domain names with a view to extending the model to other towns and cities.
They include several areas where Express and Echo publisher Northcliffe Media has switched other titles to weekly publication, including Lincolnshire, Scunthorpe and East Devon.
Marc told HTFP that franchising the ‘Daily’ brand to other towns and cities had always been part of his plan.
“I have reserved a whole number of domains with the intention of rolling the project out in the near future. We are talking to a number of people in other parts of the country already.
“It will be easy for us to white-label this website and we will provide people with the website branding, hosting and insurance. All people will have to do is sell advertising and populate the sites with content.”
Asked whether he was targeting Northcliffe areas to roll-out the project, he said: “There is a yearning for daily news not just here but in other areas.”
The list of URLs purchased by Marc includes thelincolnshiredaily.com, thescunthorpedaily.com and theeastdevondaily.com.
The Northcliffe titles that cover each of those areas, the Lincolnshire Echo, Scunthorpe Telegraph and Torquay Herald Express, all moved from daily to weekly publication last year.
Marc has also purchased similar domain names for areas such as Grimsby and Gloucestershire where Northcliffe still publishes a daily newspaper.
The full list of domains that Marc has purchased includes the following: