Newspaper publisher Trinity Mirror has announced the acquisition of a specialist digital communications company for £8m.

Based in Sunderland, Communicator Corp specialises in providing highly-targeted and sophisticated email and mobile communications in more than 170 countries.

Trinity said the acquisition furthered its aims of building a network of digital marketing services businesses.

Chief executive Sly Bailey said: “Increasingly we’re seeing that, in addition to print and website advertising, clients want help in areas such as website design, search engine optimisation, e-mail marketing, social media and web analytics. The addition of Communicator Corp to our stable of digital assets will enhance our offering and complement the digital marketing services currently offered by Rippleffect.”