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Publisher teams up with social media network

A regional publisher has joined forces with a social media network in a move which aims to help connect local communities.

Archant has set up a partnership with streetlife.com, which will be extended across the regional publisher’s portfolio so it can reach hundreds of communities across the UK.

Streetlife.com aims to help residents become more involved with their communities by providing a simple and secure digital platform to exchange information, advice and opinions with others in the area.

Serge Taborin, group business development director for Archant said: “Archant has played an important role in keeping local communities informed and engaged for over 150 years and streetlife.com will help us to continue to do this in the digital world.

“This partnership is an excellent fit with Archant’s local strategy, enhancing our social media capability and enabling our audiences to interact with their local media and community, discuss issues of public interest in real time and add multi-media messages, events and polls, while also creating new commercial opportunities.”