Regional publisher Archant has launched a new website which aims to revolutionise the way couples plan their wedding day.

The company has launched WeddingSite.co.uk, which offers a range of free online tools to help brides and grooms arrange their big day, for example in finalising the guest list and organising the seating plan.

The launch signals Archant’s further expansion into the weddings business sector as the company already runs wedding shows and publishes BRIDE magazine.

Serge Taborin, Archant’s group business development director, said: “Building on Archant’s extensive experience in the weddings business segment, WeddingSite is a revolutionary new product in the wedding planning space and adds a new dimension to the relationship with our audiences and advertisers.

“As well as helping our users through one of the busiest periods of their lives, WeddingSite also offers a host of innovative and highly-targeted ways for our commercial partners to reach brides-to-be at this key stage in their decision-making process.”