Regional publisher Archant has given Mediaforce the job of selling national advertising across its print and online portfolio, ending a 12-year partnership with rival sales house Clacksons.
Chief executive Adrian Jeakings said: “During the last six months we have been conducting a thorough review of our arrangements for selling national advertising. That process led us to the conclusion that Mediaforce was best positioned and had the scale and resources to progress our engagement with national advertisers in a much more competitive media landscape.
“We are very grateful for the good work that Clacksons has done for us over the last 12 years.”
Mediaforce already represents over 400 regional and local media titles across several groups including Johnston Press, Northcliffe Digital and DC Thomson.