27 November 2014

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Trinity Mirror relaunches Welsh title

Trinity Mirror North Wales has announced the relaunch of the Bangor Mail as a fully paid-for title.

The Mail will be redesigned and revamped and will move from its current hybrid model of part-paid, part-free distribution to a fully paid-for title from Monday.

The company said that the Mail weekly series in North Wales has been a consistently strong performer in recent years and this change means that all of Trinity Mirror’s North Wales titles are now paid-for titles. The Mail’s sister titles include the Caernarfon & Denbigh Herald and the North Wales Weekly News.

North Wales and Cheshire publishing director Rob Irvine said: “I am delighted that we are extending our network of paid for titles. Bangor is a proud city with a strong character, innovative businesses and a university of high standing.

“It thoroughly deserves its own paid-for weekly. From the reaction in the city, this is a decision that is being very well received by readers, advertisers and community leaders.”

The flagship Daily Post Wales has also benefitted from extensive investment in increased pagination and additional content and has seen strong sales since the launch of its two-edition structure for North West and North East Wales in January.

It will contain increased local content from the university city of Bangor and will be priced at 80p. Discount vouchers have been published in the final freely-distributed copies.

The Bangor Mail’s sister edition, the Holyhead & Anglesey Mail, will also benefit from a redesign and will remain a paid-for title.

Bangor Mail executive editor Linda Roberts said: “As a Bangor girl, born and bred, I am extremely excited to be a part of this, and am looking forward to the weeks ahead immensely.”

1 Comment

  1. GladImOutOfIt

    Good luck to it! It’s a big risk though

    Report this comment



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