Trinity Mirror has announced a new senior management structure across its regional newspapers which will see the introduction of 20 digital roles.
The company claims the move will help its regional titles further accelerate development from a newspaper business into a multimedia business.
It will see the appointment of three senior managing directors to oversee the entire print and digital publishing activities, a managing director of digital marketing services and a digital publishing director.
It will also result in the departure of business development director Mark Dickinson, a former editor of the Liverpool Echo and The Journal, Newcastle. There will be no further job losses.
The changes announced today will see Steve Anderson-Dixon appointed managing director for the publishing businesses in the North West, Manchester and North and South Wales.
In a restructure earlier this year Steve was given responsibility for Trinity’s Birmingham and Coventry division after previously being axed by Northcliffe from his job as regional managing director for the company’s South West division.
In a statement today the company said: “Trinity Mirror has unveiled a new senior management structure across the regionals division which will allow the business to have a greater focus on future growth opportunities.
“Additionally, the new structure will be far more agile, allowing the business to quickly grasp the opportunities that will drive and diversify digital growth – the recruitment of 20 new digital roles to enhance the output of both the digital content team and the digital commercial team has already been approved.”
The restructure will see managing director of Trinity Mirror Southern Simon Edgley appointed managing director for the publishing businesses in the South, Midlands and North East.
Sara Wilde has been appointed managing director – commercial for Trinity Mirror Regionals and chief operating officer Phil Machray has been appointed managing director of digital marketing services in addition to his current role.
It will also see the company’s head of multimedia for regional titles David Higgerson appointed to a newly-created role of digital publishing director.
All will report directly to Georgina Harvey, managing director of Trinity Mirror Regionals.
Said Georgina: “I am delighted to make these appointments as we will now have in place a management structure that matches our strategic intent to diversify our revenues and accelerate our growth into a multimedia business.”
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“Trinity Mirror looks to digital age with restructure”
Hasn’t this headline appeared at least every second year this millennium?
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Have they only just cottoned on to the web then !
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Come, come, Deja Vu Retired. You do Trinity Mirror a disservice.
That headline has actually appeared every six months this millennium.
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Have you nothing better to do than moan about a business trying to succeed in the current economic climate? I think the management team will do a good job. I agree that its not going to be easy for Trinity Mirror but I wish them every success!
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For anyone wondering why Trinity Mirror’s Midland business seems directionless, let me treat you to a list of MDs that have been and gone in Birmingham in the last six years. Alastair Nee; John Bills; Steve Brown; John Griffith; Steve Anderson-Dixon; and now Simon Edgley. I think I make that one a year. All the above were skilled people who had things to add to the business; but all went as soon as they started to get to grips with things. Do the chiefs in Canary Wharf not realise that continuity of some sort at the top is needed in Birmingham, their most challenging marketplace? A business unit is nothing without a strong leader…
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Well said, Confused Brummie. It all adds to the sense of a directionless company. In the Midlands, they purchased video cameras for all the reporters then dumped the idea when they realised that it was taking all day to edit one story; built an expensive video suite at Funlop and appointed someone to manage the digital output, then left the post empty when he left the company….
TM doesn’t really know what to do with digital journalism and hasn’t done so for at least ten years, which is why they keep going round in circles. It’s also why they can only slash and burn as circulation keeps falling, because they have no idea of how to create a Plan B based around 21st-century journalism.
Mr D (or are you Georgina Harvey in disguise?), this management team may well do a good job but until the bean-counters leave them alone to build a proper strategy for a 21st-century media business and stop pandering to shareholder demands for insanely high profit margins, it won’t happen.
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