A journalist who worked on the story of the Harold Shipman murders has set up his own eco-friendly public relations company.

Mark Lupton, former deputy editor of the Tameside Reporter has launched The Green PR Agency.

Since working for the Greater Manchester weekly Mark has gone on to freelance for national titles including The Guardian, Telegraph, Daily Mail and specialist publications with much of his work focusing on green issues.

He has also subbed on a number of weekly titles including the Stockport Express, Tameside Advertiser, Oldham Advertiser and Macclesfield Express.

Said Mark: “I believe passionately that the sustainability and environmental sectors will play an important part in the economic recovery. Right across the UK, innovative companies are developing green products and services which can tackle issues such as climate change, energy security and rising business costs.

“This is a sector which can add real value to our economy, create highly skilled and well paid jobs, and solve the pressing problems facing business and society. I’ve set up the Green PR Agency to act as a champion for these sustainable businesses.”

He added: “I’ve set up The Green PR Agency to help the businesses and organisations in the environmental and sustainability sectors to tell their story. Part of it will be about raising awareness of what they do in the media. But it will also involve raising their profile using social media and digital PR channels too.”

The agency has been set up to provide PR and copywriting services to businesses and organisations whose products and services help firms to do be green through means such as reduce energy use and switching to low carbon or renewable sources of energy.