Another senior digital executive from Trinity Mirror is to be made redundant in a further restructure of the publisher’s online operations.
The company today announced it is in formal consultations with David Black, group director of digital publishing.
The move follows the recent departures of two other senior digital managers within the group’s regional division.
Chris Bunyan, digital director of Trinity Mirror Regionals, left in August, while web publishing dierector Richard Ayers followed him out of the door last month.
At the time of Mr Bunyan’s departure, the company announced that a new role of digital commercial director would appointed, reporting to Mr Black.
Dave Raywood, marketing director of MEN Media, has now been appointed to that role, but reporting instead to Sara Wilde-McKeown, commercial director of Trinity Mirror Regionals.
In a statement, the company said Mr Raywood’s brief would be to “to accelerate delivery of the division’s digital plans.”
Trinity is also creating a new role of digital managing director within its national division which has yet to be filled.
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It was the white vest that sunk David Black!
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The way to grow digital is reduce it. It’s a good job Trinity Mirror don’t sell motorbikes – they’d convince themselves that we only need one wheel. Given David Black’s senior position one can only assume that they genuinely have cut down the amount of indians to the lowest possible level and are now starting on the chiefs. It’s also clear that newspapers are throwing in the towel. They’ve decided that a long-term strategy to recover to some form of glory days is pointless. Instead they’re trying to milk the cow until it’s well and truly dry. Welcome to an industry based on damage limitation.
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Does anybody really believe an online strategy that left TM owning 100% of Fish4 was a route to secure employment amongst the sisterhood ?
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