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Second publisher reports ad revenue improvement

Trinity Mirror today became the second regional publisher in two days to report an improvement in the advertising market.

According to an interim management statement published today, advertising revenues for Trinity’s regional titles fell by 27pc year-on-year in the 17 week period up to 25 October, compared to a decline of 35pc for the first half of the year.

The figures echo those of fellow regional publisher Johnston Press yesterday.

Its own interim management statement reported a slowing of the annual rate of decline in ad revenues from 32.7pc to 26pc.

Today’s Trinity Mirror statement also reveals that cutbacks are expected to yield group-wide cost savings of £65m for the full year.

In the statement, the company makes reference to some of the newspaper closures and frequency changes it has carried out during 2009.

“The challenging advertising market necessitated the closure of four regional newspaper titles since the half-year. This is in addition to 22 regional newspaper titles closed in the first half.

“We have also announced publishing changes to format and frequency to a number of regional titles to better serve the needs to readers and advertisers.”