The Midland News Association has joined the list of regional newspaper publishers to audit their web hit and print circulation figures in the same report.

In February, the Audit Bureau of Circulations released its first ‘one-stop’ report for print and online stats covering the period June to December 2008.

Now the MNA, publisher of the Express and Star and Shropshire Star, joins Guardian Regional Media, Newsquest, Johnston Press, Northcliffe, Trinity Mirror and Iliffe on the combined report.

The majority of the 64 audited websites showed an increase with some increasing unique users by over 25pc.

A sample of the companies’ monthly unique users for the six months ending June 2009 can be found below. Comparative percentages figures are for period-on-period, rather then year-on-year.

Midland News Association

expressandstar.com 443,000
shropshirestar.com 209,525

Guardian Regional Media

manchestereveningnews.co.uk 1,062,693, -5.8pc
getreading.co.uk 167,250, +52.3pc
getsurrey.co.uk 88,049, +25.8pc

Iliffe News and Media

Cambridge News 219,037, +59.5pc

Johnston Press

Scotsman.com 2,172,598, +6.6pc
Portsmouth.co.uk 218,291, +8.1pc
Thestar.co.uk 301,102, +22.4pc

Newsquest

dailyecho.co.uk 274,648, +30.8pc
theherald.co.uk 545,037, +11.8pc
thetelegraphandargus.co.uk 212,115, +0.4pc

Northcliffe Media

thisisbristol.co.uk 336,731, +53.2pc
thisisgrimsby.co.uk 158,878, +29.1pc
thisislincolnshire.co.uk 131,589, +7.7pc

Trinity Mirror

birminghammail.net 357,308, +16.9pc
liverpoolecho.co.uk 582,115, +6.5pc
walesonline.co.uk (Cardiff) 754,774, +2.8pc

Comments

Rob (28/08/2009 16:08:08)
I can’t imagine advertisers falling for this – there’s no value to any of these figures and there needs to be a decent way of accounting for web visitors.
Too many websites are manipulating headlines and stories to attract hits – not readers. People just hit and then bounce away.