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New birthday brew celebrates newspaper's special anniversary

Ale lovers off the north Kent coast can toast a newspaper’s 150th birthday while enjoying a new brew.

The Sheerness Times Guardian, part of the Kent Messenger Group, has launched ‘STG150′ to mark the special anniversary for the Isle of Sheppey weekly.

The beer was launched at a local boozer by a trio of soldiers who served in Afghanistan and Iraq.

Profits from the ale will go to the Times Guardian’s 150th anniversary community chest which will be shared by local charities at the end of the year.

Readers will be able to get £1 off a bottle of the beer through a special voucher to be published in the paper each week.

Editor Matt Ramsden said: “A lot of hard work has gone into getting the beer produced and there are a lot of people to thank.

“As far as I know, this is the first time a newspaper has had its own beer.

“We really wanted to try new ideas out for this special year and at the same time put something back into the community.

“And what better way to launch the beer than to have some real heroes like the soldiers along.”

Comments

Andrew Howard (22/07/2008 10:42:21)
Good luck with the beer. Hopefully it will be as popular as “Gutzache”, produced to mark the 150th birthday of the Mid Devon Gazette. It went on sale in pubs throughout the area earlier this month. We’re also giving away free pints of Exe Valley Brewery’s finest to 150 lucky readers at the Mid Devon Show on Saturday.
Cheers!
Andrew Howard
Mid Devon Gazette