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Trinity Regionals role beckons for Jeremy

Jeremy Clifford is leaving the Leicester Mercury to take on a new role within Trinity Mirror Regionals.

Deputy editor at the paper for almost four years, Jeremy, (37), is to take on the newly-created divisional role of editorial development manager.

His aim will be to help develop the readership of Trinity’s titles through a range of editorial and marketing improvements as part of a new project at the publishing group.

Working as part of a new team, Jeremy (pictured) will lead the editorial side of the project.

He will work with specific papers and lead the approach to understand, engage and satisfy reader demands.

Jeremy said: “I’ll be working with editors, key managers and their teams on a number of specific projects.

“I have enjoyed immensly my time working at the Leicester Mercury. Over the past three or four years we’ve made an awful lot of progress in terms of editorial quality and sales.

“We’ve now begun to see the rewards of our hard work through newspaper sales and to leave at this stage was a big decision.

“But this is a new and exciting challenge and I can’t wait to get started.”

Jeremy will leave the Mercury to begin his new role next February.

He will be based in Liverpool, although the job will involve travelling between different Trinity titles.

Jeremy began his career at the Hull Daily Mail. He joined the paper in 1987 as a general news reporter, and at the end of three years there was running the business desk.

He left the paper to help launch a weekly quality broadsheet – the Hull and Beverley Independent. But after a year the paper closed and Jeremy decided to launch a freelance news agency called Independent Press Agency.

A year later he moved back into regional daily papers, joining the Derby Evening Telegraph in 1992 as a senior reporter, and during his year-and-a-half there was seconded to the UK News agency, which was being set up by Northcliffe and Westminster Press.

In 1993 he joined the South Wales Echo, where he stayed for the next six years.

After joining the paper as deputy news editor, he worked his way up to news editor, assistant editor and then senior assistant editor, and while there also helped with the newspaper’s transition from broadsheet to tabloid.

Shortly after joining the Leicester Mercury as deputy editor in 1999, Jeremy set up a group designed to find ways of maximising newspaper sales, which brings together representatives from all areas of the newspaper every fortnight.

And during his time at the paper he was also involved in one of the biggest developments in the paper’s history – the redesign and launch of the new-look paper, where as well as being involved in the general development of editorial, he was also responsible for ensuring the new-look was promoted and marketed in the best possible way.

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