noSWeat Journalism Training has been cleared of any wrongdoing after a complaint was made about an advert it ran in a specialist magazine.

PMA Training Ltd claimed the advert was misleasing in its claim that it was “the only centre of its kind in Central London”, because they have a similar training centre in London.

But the Advertising Standards Authority ruled that the two organisations offered different services, and so the complainant’s objection was not justified.

noSWeat claimed to be the only dedicated journalism centre in central London providing both newspaper and magazine courses and said it was unique in offering both a full-time, fast track newspaper course and a part-time newspaper course, both of which were accredited by the National Council for the Training of Journalists.

It said PMA did not offer any newspaper courses and also claimed it differed from the complainants, because they offered a part-time magazine course.

The adjudication said: “The Authority acknowledged that options in the complainants’ postgraduate magazine course, such as news and feature writing, sub-editing and production, were also offered at the advertisers’ centre but, because the advertisers offered dedicated newspaper courses accredited by the NCTJ, unlike the complainants, it considered that the complainants’ challenge was not justified.

“In the absence of evidence that similar centres were operating in central London, it did not object to the noSWeat claim.”