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New service to better target ads

A database of newspaper sections and supplements has been set up to help advertisers target their audience.

The free online service has been launched by The Newspaper Society.

The new database is accessible through www.planregionalpress.co.uk and details more than 3,500 sections, supplements, directories and niche publications produced by regional and local press publishers.

It is searchable by publication type, subject matter, by newspaper title, by region, or a combination of the three.

The sections and supplements database includes information on the publication type, subject matter, format, pagination, frequency, circulation, distribution and colour availability, with each entry linked to full details of the newspaper buying point.

Do you have a story about the regional press? Ring 0116 227 3122/3121, or
e-mail [email protected]