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New Leeds city paper to hit the streets on Friday

Journalists at the Yorkshire Evening Post have created a new free weekly for Leeds, aimed at young professionals.

City Lite will be out from this Friday for people living in the rapidly growing number of smart city centre and riverside apartments in Leeds.

It will be full of features and entertainment material from the Evening Post, including the previous day’s leisure supplement Scene, a recruitment advertising section, and news relevant to city professionals.

Evening Post editor Paul Napier said: “City Lite will be a bright, young paper aimed at serving a high-spending, exclusive market.

“We are well aware of the effect that ‘lite’ publications have had in other markets, where paid-for copy sale has been severely eroded by a free title from the same stable, but our City Lite will be going to people who do not, generally, buy the Evening Post every day, and it will be available only to them.

“It’s once a week, rather than daily, and will be going to readers late in the afternoon, well after that day’s Evening Post has been published.”

The number of people living in Leeds city centre and riverside apartments is predicted to increase by many thousands in the next decade. Owners Johnston Press hope that City Lite will put the Post in a strong position to allow advertisers the chance to communicate with them.

Those expected to read City Lite are generally in their twenties and early thirties, earning well in a profession, and spending on entertainment, travel, sports and fitness, and socialising.

Paul said: “The team at Yorkshire Post Newspapers is constantly looking for better ways to serve consumers and advertisers in our area, whether this is through our print publications or digitally – a digital editor and a digital community editor will be joining the Evening Post team by the end of next month. These are exciting times for Leeds.” Do you have a story about the regional press?
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