The switchboard of a West Country weekly newspaper was jammed after callers reported a horrific accident just outside Portishead.
Eager reporters from the Clevedon, Yatton, Nailsea and Portishead Mercury rushed to cover the incident at Gordano Gate, near the offices of Coleman UK.
But a few phone calls quickly established the truth behind the gruesome scene.
It turned out it was actually the BBC filming a mock accident for an episode of the hit TV series Casualty.
A spokesman for Coleman UK said: “It was quite a surprise first thing in the morning.
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