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Five-edition weekly gets a new look

The five-edition Lincolnshire Citizen has this week been given a complete makeover.

The free paper, which distributes to more than 56,000 homes across the county, has been redesigned and given revamped content and added advertising.

A new masthead, a fresh new look and new sections have been introduced to the title which has editions in Louth, Skegness, Sleaford, Boston and Spalding.

Lincolnshire Newspapers managing editor Tim Robinson, who led the Citizen redesign, said: “The Citizen is a great free paper which is now even better.

“We hope, with its exciting new look, it appeals to even more readers and advertisers and continues to go from strength to strength.”

The design ideas came from Lincolnshire Newspapers staff, with the mastheads using the same font as the paid-for weeklies – which were redesigned in 2003.

Also new for readers are comprehensive seven-day TV listings, weekend news sections, quizzes, crosswords, leisure listings, and much more.

Regular features include gardening, money advice, fashion, career advice and food.

The paper contains a large selection of jobs in the area, as well as an extended motors pull-out.

This, combined with growing entertainments and classified sections, gives the Citizen a strong identity as the weekend paper for the north of Lincolnshire.

The paper, distributed free on a Friday, sits alongside its sister paid-for titles – the Louth Leader, Skegness Standard, Sleaford Standard and the Boston Standard.

Advertisers have also been offered the opportunity to sponsor the paper’s new sections, with their sponsorship appearing in prime positions in the strap across the top of each page and in the horizontal advert at the bottom.

The Lincolnshire Citizen’s VFD distribution was 50,140 from 19/07/04, increased to 56,494 from 01/11/04, currently awaiting re-certification.