The Edinburgh Evening News is hitting the streets today with a brand new look.
As well as a new masthead and page design, there is new typography, more stories and new page layouts.
Editor John McLellan said the distinctive new look had been worked on since the beginning of the year. He re-joined the paper in November after leaving in 2001 to edit sister title Scotland on Sunday.
John said: “I had a pretty good idea of what needed doing here by the time I got back.
“I’d never stopped reading the Evening News, so I knew that the paper needed updating and started work on that after the Christmas break.
“The things we are doing are not on their own radical. But together they make the paper radically different.”
The different masthead means the shape of the front page has changed, and readers will also see more bite-sized portions of news, along with more vox-pop type opinions, as well as more space devoted to reader feedback.
Page design inside will be led by the stories, with reporters writing what they are worth rather than to length.
John said: “Metro has shown the demand for fast news and updates – and papers like us need to be able to tell the full stories too, so we need the flexibility to do both.”
The first new edition will be off-stone at 9am and was due to be on sale by 10.15am.
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