The face of weekly newspapers in Lincolnshire is changing, with the launch of a new free weekly newspaper.

Welland Valley Newspapers, part of Johnston Press, has launched the Citizen, which will be distributed in Louth, Skegness, Boston and Sleaford to more than 60,000 homes each week.

To coincide with the launch, the Skegness News has merged with the Skegness Standard, and the Louth Standard will merge with the Louth Leader. Both will be published on Wednesdays.

Despite the changes, which follow a rationalisation programme, Welland Valley Newspapers said there would be no job losses as the total pagination of the new-look titles would be broadly in line with the old newspapers.

John Broom, managing director of Welland Valley Newspapers, said: “Having reviewed the portfolio of titles, we concluded the market was very confusing for readers and advertisers.

“The launch of the Citizen and the mergers, will enhance readers’ choices and significantly enhance our service to readers and customers across Lincolnshire.

“In Skegness and Louth the very best elements of the paid-for titles will be brought into single publications, making them fantastic value for money.”