The Yorkshire Post has been recognised for its crystal clear reporting by scooping a coveted Plain English Campaign award.

The winners are chosen for the clarity of their reporting and the work they do to expose gobbledygook.

Journalist and broadcaster Ian Hislop was due to present the awards today – Plain English Day – in London.

Judges said of the Post: “Producing a regional morning newspaper is a particularly difficult task.

“You have to give the right balance of relevant local, national and international information to stand out from the national newspapers, but you have to produce it in an easily digestible format that busy workers and commuters can read.

“Not only does the Yorkshire Post achieve this task, but they do it so well that their lighthearted claim to be ‘Yorkshire’s National Newspaper’ has a ring of truth to it.”

The Plain English Campaign is an independent pressure group formed in 1979 to fight gobbledygook and unclear public information.

It has almost 8,000 registered supporters in more than 80 countries. It funds itself through commercial activities including editing and training.

The campaigning work includes annual awards for good use of plain English, and the infamous ‘Golden Bull’ booby prizes.

The Campaign’s Crystal Mark seal of approval now appears on more than 10,000 documents.

It will be the 25th Plain English Campaign awards ceremony, though the media category began in 1991.

The other media award winners are:

Best National Newspaper: The Independent;
Best National Television: Newsnight;
Best Regional Television: Look North (Leeds) ;
Best National Radio: Today;
Best Regional Radio: BRMB FM.

Back to the awards index

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